Works

Les
Francos
Wayfinding

Adapting LG2’s pre-existing branding of Les Francos for the next season

The goal is to create a wayfinding system for Les Francos, a summer music festival celebrating Francophone culture from around the world. The festival takes place over a week, spanning the entirety of Place des Arts. Challenges include adapting LG2’s current branding to create a standardized wayfinding system, as well as placing signs in a logical manner so that festival attendees can easily locate the stages and amenities. Additionally, the signage should reflect the summer vibe of the festival.

A blocky, curved orange F letterform on top of a yellow background. F letterform created by the agency LG2.
A blocky, curved yellow R letterform on top of an olive green background. R letterform created by the agency LG2.
A blocky, curved light green a letterform on top of a dark blue background. A letterform created by the agency LG2.
A blocky, curved red N letterform on top of a pink background. N letterform created by the agency LG2.
A blocky, curved olive green C letterform on top of a yellow background. C letterform created by the agency LG2.
A blocky, curved dark blue O letterform on top of a light green background. O letterform created by the agency LG2.
A blocky, curved pink S letterform on top of a red background. S letterform created by the agency LG2.
A vectorized map of the amenities and signage placement.
A vectorized map of the amenities and signage placement.
A vectorized washroom icon in light green on a dark blue background.
Washroom
Vectorized light blue water droplet icon on a dark blue background.
Water Fountain
A vectorized yellow lemon slice icon on top of a dark blue background.
Lemonade
A vectorized red hotdog icon on top of a dark blue background.
Hotdog
A vectorized fork and knife icon in olive green, on top of a dark blue background.
Dining Area
A vectorized orange beer icon on a dark blue background.
Beer
A vectorized white "i" icon on top of a dark blue background.
Information Sign
A vectorized pink arrow icon on top of a dark blue background.
Directional sign

The intersection of light and play comes together with acrylic and wood panels

The final concept is based on the intersection of light and play, to reflect the summer timing of the music festival. I used branding assets provided by LG2, to explore abstractions of Les Francos' letterforms. PP Mori Extra bold in white is used, as it is easily legible and provides a playful look due to the rounded letters. Translucent Acrylic is used in conjunction with wood panels, to create dynamic signage, in addition to providing durability for outdoor usage. The colours used are from the brand’s existing guidelines – I decided not to modify the colours, as the vibrant colour palette works well with the summer concept. Signage placement was determined by frequented walking areas, as well as their relative distance to the stages.

A vectorized rendition of a red wooden slab.
Step 1: Wood panel with acrylic paint
A vectorized rendition of a red wooden slab with a pink acrylic panel.
Step 2: Add acrylic panel with a strong adhesive
A vectorized rendition of two red wooden slabs, with a pink acrylic panel sandwiched between the two.
Step 3: Sandwich with another wooden panel
An informational sign and amenities sign are placed in reference to an average sized man.
A location sign and directional sign are placed in reference to an average sized man.
Directional sign mockup, located by the Place-des-arts metro. A woman in summer clothing is blurred in the foreground.

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